Across our published case studies the pattern is consistent: target commercial searches your buyers actually use, win brand searches as well as product searches, build local signals for local businesses, track clicks and impressions in Search Console, and be honest about what the data shows. Average position alone is a poor measure of success.
Lesson 1: commercial searches beat vanity keywords
The tuk tuk rental case study earned 1.01K clicks and 23.1K impressions in three months mainly from searches like "three wheel for rent". Those are the words a ready-to-book visitor uses. The POS system case study shows the same thing for hardware buyers searching on price.
Lesson 2: brand searches are part of SEO
In the Palm Fit case study, most clicks came from people searching for the brand name. That is a sign of awareness, and it needs protecting, but non-brand searches such as "gym wear uae" are what bring in people who have never heard of you. A healthy site earns both.
Lesson 3: local businesses need local signals
The Vapourz Lounge case study is a London retailer with two shops. Its visibility comes from brand searches, local searches like "vape shop tooting" and specific product searches. Local intent responds to the work described in our local SEO service and the Map Pack guide.
Lesson 4: international work is still SEO
Two of our clients sell to overseas buyers: Lanka Tour Driver to tourists in the UK, US and EU, and The Merch List in Dubai. The fundamentals are the same, with the market and language adjusted. See our international SEO service and international SEO guide.
Lesson 5: read the data honestly
Search Console shows clicks, impressions, click-through rate and average position. Average position covers every query a site appears for, including a long tail of low-volume searches, so it can look weak even when the important terms rank well. We say so on each case study page, and the Gaura Construction case study follows the same approach. Browse them all on the case studies page.
What these results mean for AI search
The same patterns matter for Generative Engine Optimization. Brand searches show that people recognise a name, and AI engines lean on clear, consistent brand information when they decide what to recommend. Commercial searches show that a page matches buyer intent, which is also what an answer engine looks for when it chooses a source. Specific local details, such as a shop address in a named town, make a business easier for an AI tool to place and recommend.
We cannot show AI citation counts in these case studies because Search Console does not report them. What we can say is that a site with clear entities, accurate schema and direct answers is better prepared for both. See our AI search optimization and brand entity optimization services for how that preparation works.
How to track your own results
- Check Search Console weekly for queries, clicks and impressions, and keep a dated record.
- Sort queries by impressions and look for searches where you appear but are rarely clicked.
- Separate brand searches from non-brand searches, so you can see each trend.
- Re-check your rankings for core terms with a separate rank check and note the date.
- Ask AI tools your customers' questions and record whether your business is mentioned.
What a case study cannot tell you
A case study shows what happened for one site in one period. It does not promise the same result for yours, because competition, budget and starting condition differ. Use the examples to learn what to prioritise, then judge your own progress against your own baseline, not against another business.
Why consistency beats quick wins
Every result in our case studies came from steady work on fundamentals rather than a single trick: matching pages to real searches, fixing technical problems, keeping business details consistent and earning trust over time. The same consistency is what Generative Engine Optimization rewards, because an AI engine is more likely to recommend a business it has seen described the same way in many reliable places. Resist the urge to chase every new tactic, and keep improving the pages that already get impressions.
Applying this to your own site
Open Search Console, sort your queries by impressions, and look for searches where you appear but rarely get clicked. Improve those pages first, starting with titles and descriptions and on-page SEO. For a structured review, request an SEO audit.
If you would like results like these reviewed by an SEO specialist in Sri Lanka, see our packages or read customer reviews first. If you are curious how people build a career doing this work, see how to become an SEO specialist.