vapourzlounge.co.uk: Page 1 on Google UK
A direct look at the Google Search Console data behind one of the results on our case studies page: a London vape retailer with shops in Tooting and Clapham, now showing on page one in the UK for its brand, local and product searches.
Vapourz Lounge (vapourzlounge.co.uk)
A UK vape retailer selling prefilled and refillable kits, e-liquids, pods, coils and accessories online, with two physical shops in London: Tooting and Clapham. A retailer like this has to win three kinds of searches at once: its own brand name, local searches from people near each shop, and specific product searches.
Brand, Local and Product Search
The work focused on three things: making the brand name resolve cleanly to the right site, strengthening local search signals for the Tooting and Clapham shops so searches like "vape shop tooting" and "vape shop near me" find them, and keeping product pages crawlable and well-targeted for specific product searches.
Page 1 on Google UK for Brand, Local and Product Searches
Figures below are Google's own numbers, not ours, screenshotted directly from the vapourzlounge.co.uk Search Console property.
Top Queries From the Screenshot (Last 28 Days)
| Query | Clicks | Impressions |
|---|---|---|
| vapourz lounge | 5 | 28 |
| vape shop tooting | 2 | 75 |
| vapour zone | 2 | 5 |
| vapourz | 1 | 188 |
| vape shop near me | 1 | 94 |
| vapour lounge | 1 | 27 |
| feoba pro plus | 1 | 5 |
| smoking shops near me | 1 | 3 |
Note: this table reflects Google Search Console's click and impression data only, for the eight queries listed (14 clicks and 425 impressions in total). The screenshot shows the first five; the other three come from the same report, further down the list. It does not show ranking position in this view. The 3-month average position of 19.8 covers every query the site appears for, including a long tail of low-volume searches, so it is not the same as the page-1 position on the brand and local terms above. The page-1 UK claim is based on separate, direct rank checks, not derived from these screenshots.
About This Case Study
Is this Search Console data real, or a mockup?
It is real. The screenshot is an unedited capture of the vapourzlounge.co.uk Search Console Performance report for the last 28 days, taken October 14, 2026 and cropped to the queries table.
What does the Search Console screenshot actually show?
Over 3 months the site recorded 308 total clicks and 39.5K total impressions, a 0.8% average click-through rate and an average position of 19.8. The query table shows the top searches for the last 28 days, for example 5 clicks and 28 impressions for "vapourz lounge" and 2 clicks and 75 impressions for "vape shop tooting". Search Console does not show ranking position per query in this view, so the page-1 claim for the UK comes from separate rank checks, not these screenshots.
What kind of searches is vapourzlounge.co.uk showing up for?
Three kinds: brand searches ("vapourz lounge", "vapourz", "vapour lounge"), local searches tied to its London stores ("vape shop tooting", "vape shop near me", "smoking shops near me") and a product search ("feoba pro plus").
Does SEO Service in Sri Lanka work with businesses outside Sri Lanka?
Yes. This client is a UK retailer with shops in Tooting and Clapham, London. The work is done remotely, and the same approach applies to any market where people search in English.
Can I get a similar case study for my own website?
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