How to Recover From a Google Algorithm Update
A ranking drop after a core update usually means one of a few specific things went wrong. How to diagnose it and what recovery actually requires.
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Insights & Strategy
SEO & Generative Engine Optimization Guides
Actionable breakdowns on modern algorithm shifts, entity building, Core Web Vitals, and AI search visibility.
Latest Guides
Practical guides on SEO and AI search
Backlinks in 2026: What Still Works and What Gets Penalized
Link building has not stopped working, but most tactics that worked a decade ago now actively hurt you.
Read GuideE-Commerce SEO Checklist for Online Stores
Product pages, category structure, reviews and page speed all compete for the same limited engineering time.
Read GuideTitle Tags and Meta Descriptions That Actually Get Clicks
Ranking third with a compelling title can outperform ranking first with a generic one.
Read GuideInternational SEO: Taking a Sri Lankan Business Overseas
A ccTLD, subdomain or subfolder decision, hreflang done correctly, and trust signals for overseas buyers.
Read GuideCore Web Vitals in 2026: What Actually Affects Rankings
LCP, INP and CLS explained without the jargon: which Core Web Vitals genuinely move rankings, and the fixes that actually work.
Read GuideHow to Rank in Google Maps in Colombo: The Step-by-Step Local SEO Guide
Profile setup, on-page local SEO, reviews and Sri Lankan citations, with a 30-day plan for Colombo businesses.
Read GuideHow to Rank in the Google Map Pack in Sri Lanka
The three-result Map Pack gets more clicks than the organic listings below it. What actually determines who appears there.
Read GuideSEO vs Google Ads: Where Should You Spend First?
SEO and Google Ads solve different problems on different timelines. A practical framework for sequencing a limited budget.
Read GuideThe SEO Checklist for Website Redesigns and Migrations
Redesigns and platform migrations are the single most common cause of a sudden traffic collapse. The checklist that prevents it.
Read GuideHow Often Should You Publish? A Realistic SEO Content Calendar
Publishing frequency matters less than consistency and topical coverage. A realistic calendar for small teams with limited resources.
Read GuideHow Much Does SEO Cost in Sri Lanka? 2026 Pricing Guide
Quotes for the same website range from Rs. 15,000 to Rs. 500,000 a month. What actually drives that gap, and how to tell which tier your business needs.
Read GuideHow to Get Your Business Cited by ChatGPT and Perplexity
Ranking on Google and being quoted inside an AI answer are different problems. What separates the sites that get cited from the ones that get ignored.
Read Guidellms.txt Explained: What It Is and How to Write One
What the file does, what belongs in it, how it differs from robots.txt, and a working example you can copy. Plus the one mistake that makes it counterproductive.
Read GuideSinhala, Tamil or English: Choosing Your SEO Language
Most Sri Lankan business websites are English-only, and for many that is the wrong call. How to choose, and how to implement it without duplicate content problems.
Read GuideSchema Markup That Actually Does Something
Most structured data on business websites is decorative. Which types earn rich results, which build entity recognition, and which are just bytes.
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Long-Form References
Reference pages on the Sri Lankan market
SEO Sri Lanka: Expert SEO Services & SEO Company
What SEO in Sri Lanka really involves, why it matters for local businesses, and how to evaluate an SEO company here, with verifiable ranking case studies rather than promises.
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Best SEO Company in Sri Lanka (2026)
How to judge an SEO company on evidence rather than claims, and why SEO Service in Sri Lanka is regarded as one of the strongest options in the Sri Lankan market.
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